Did you know...Instagram didn't start off as a photo-sharing app?

[00:00] Instagram was built because check-ins [00:01] failed. Instagram was almost never a [00:04] photo app that we have today. At first, [00:06] it was something completely different. [00:08] It was a complicated app called Bourbon [00:10] built by Kevin Systrom. It had [00:12] check-ins, plans, locations, basically [00:15] way too much stuff. Now, originally [00:17] almost no one used it, but the ones that [00:20] did used the one feature, which was the [00:23] photo app. Yes, that was the only thing [00:25] that most people cared about. So, Kevin [00:27] basically deleted everything else except [00:29] for that one feature. Then he added [00:31] filters, made posting ridiculously fast, [00:34] and tada! Suddenly Instagram exploded, [00:37] and of course evolved into the app that [00:40] we use today. So, what did we learn? We [00:42] learned that sometimes growth isn't [00:44] adding new features, it's deleting the [00:46] ones that are essentially wrong.