SaaS Marketing for Developers – Automate Sales Tasks with AI

[00:00] If you're a software engineer or SaaS [00:01] founder who loves writing code, but [00:03] dreads the marketing and sales grind, [00:06] this video is for you. Simon Severino, [00:09] the CEO of Strategy Sprints, will show [00:12] you how he practically automates his [00:14] entire sales pipeline using artificial [00:17] intelligence. Simon breaks down his [00:19] exact system for using Claude, Obsidian, [00:22] and Notion to create a virtual team of [00:25] 45 collaborators that handles tedious [00:28] admin tasks, lead generation, and cold [00:30] outreach. You'll get a step-by-step demo [00:32] on how to efficiently define your ideal [00:34] client profile, seamlessly generate [00:37] targeted lead lists using tools like [00:39] Hunter, and craft AB-tested cold emails [00:42] that actually convert. This video is an [00:45] interview format also featuring Hider [00:47] Malik. Hello, hello. I'm excited to be [00:50] here. Bring the good news to people how [00:52] to make marketing and sales a little bit [00:54] more fun. [00:56] Yeah, this channel is all about software [00:58] engineers. Most of the time, software [01:00] engineers learns learn code. Some of [01:03] them are entrepreneurs in technical [01:06] side. Some of them has SaaS products. [01:09] Like they have their own products, but [01:11] they are looking for strategies to grow [01:15] their client base. [01:17] And they want to get more revenue in [01:20] recurring format. [01:22] Could you introduce yourself to this [01:26] audience? Who are you? What you have [01:27] done? For just couple summary. [01:30] Sure. So, I'm Simon Severino, and I'm a [01:33] marketing guy, right? I'm the CEO of an [01:37] a an advisory called Strategy Sprints. [01:40] We help people with sales and marketing. [01:43] So, I'm the opposite of somebody and who [01:47] builds products and is technical. [01:49] But, [01:51] 2026 [01:52] has been the year [01:54] where Claude code [01:57] became so popular and so widely so [01:59] easily available that even people like [02:02] me [02:03] can use it for distribution, for [02:05] marketing, and for sales. [02:07] So, I jumped onto that train and I [02:11] started using it, Claude Code [02:13] specifically in terminal, [02:15] to basically run my whole marketing and [02:17] sales processes. So, it took a ton of [02:22] work from me. [02:24] What used to take me 8 hours takes now [02:27] 10 minutes. [02:29] And now I have more free time to put it [02:31] on the things that I actually prefer, [02:34] which is creating value for my clients. [02:36] And I don't have to do so many things [02:39] that take a lot of time and a lot of [02:41] cognitive load. So, what I can share [02:43] today is how to use Claude Code for [02:46] marketing processes, sales processes. [02:50] Perfect. Like [02:53] if anyone wants to As a software [02:56] engineer, I can use Claude Code for [02:59] writing source code. I know how to write [03:01] prompt, how to use terminal-based Claude [03:05] to generate source code for my projects. [03:08] But [03:09] I get stuck on marketing side. How to [03:12] write like sales page, how to write cold [03:15] email. Let's say I want to send message [03:16] to any specific prospect. Most of the [03:19] time we get stuck on finding leads. How [03:22] to use Claude Code to actually give me [03:25] the lead based on my ideal client. [03:29] Yeah, let's start there. So, if we go to [03:32] prospecting, [03:34] uh [03:34] we have to fill the pipeline, right? So, [03:36] we have to [03:37] find the right people. [03:40] Step one is to tell Claude Code what the [03:43] right people are. So, what I do, I call [03:46] it an ICP, an ideal client profile, [03:49] and I tell him, I use Whisper Flow to to [03:52] dictate [03:53] and I hit [03:54] dictation and I tell him [03:58] a lot of tokens about who my ideal [04:00] client is. [04:02] Mhm. [04:02] >> And also the opposite, who doesn't make [04:04] the cut to be my ideal client. [04:07] And then I say, Claude, where save it [04:10] wherever you need to save it so that you [04:12] remember it for every single step for [04:15] the coming weeks. [04:16] And then it goes to Notion, creates a [04:18] ClaudeMD, and saves it there. [04:22] So, we use Notion for all our processes. [04:26] And I will show you all the processes [04:28] step by step. But the full-fledged thing [04:31] is there is 45 collaborators that do [04:33] everything where I am either mediocre at [04:37] or I'm good at it, but I cannot do it at [04:40] volume, at scale. So, I want them to do [04:44] it cuz I want to do other stuff with my [04:46] time. [04:48] Um so, this is the example of the 45 [04:50] collaborators. Uh a dozen of them is in [04:53] marketing. [04:54] Uh another 20 is in sales. [04:57] And a dozen of them is in operations or [05:00] client work, client delivery, and some [05:02] leadership work. The first thing is to [05:05] give it everything that's boring to you. [05:07] So, for example, for me, I don't want to [05:10] do manual data entry. I don't want to [05:12] manage the CRM, curate the CRM. [05:16] I don't want to [05:17] you know, manually improve the website. [05:19] I want to tell it how the website should [05:21] look and I want to see it built. [05:24] Um it's not the best use of my time to [05:26] crunch the website. I say, make the [05:29] website look like this. [05:32] So, what I find an important task is I [05:35] like to think about strategic things, [05:38] like partnerships, like [05:41] how to improve the community, how to [05:43] improve the use, the experience of our [05:45] services, [05:47] instead of crunching or saving things in [05:50] folder and [05:52] uh organizing folders, all these things [05:54] are delegated. That's an ops [05:57] uh colleague. So, I call them [05:58] collaborators. It's like humans. I have [06:00] 45 collaborators. [06:03] It's much more than our human team is. [06:05] Our human team is just five people. [06:07] But, it's 45 collaborators. [06:10] And [06:11] the the basic behind that So, what you [06:15] need behind is really [06:20] uh this is a unique combination, but you [06:22] need it to [06:23] for it to work. The brain is cloud code. [06:26] I open three terminals at once. I always [06:28] have three terminals running, also right [06:30] now. Always. [06:33] And then they use as the knowledge pool [06:36] Obsidian and Granola. [06:38] Granola transcribes meetings [06:41] cuz most of your tacit knowledge is in [06:43] meetings. [06:45] Even if you have just few meetings, but [06:47] you talk stuff through. [06:49] That markdown note [06:51] goes into Obsidian. The cool thing about [06:54] Obsidian is it's not really a software, [06:57] it's files. [06:59] And so, if you move to something else, [07:01] you move your files with it. [07:03] It's not like Salesforce where your [07:06] knowledge is stuck into their software. [07:08] You just move it. [07:10] And the cool thing about Granola is it's [07:12] markdown, so it's visual enough for [07:14] humans and it's structured enough for [07:16] robots. [07:20] From there, Notion for all processes. [07:23] So, who is our ideal client? There's a [07:24] Notion page. How do How do we onboard a [07:27] client? There is a Notion page. What is [07:29] our pricing table? There is a Notion [07:31] page. Uh [07:33] our CRM is in Notion. Who are our [07:35] current clients, almost clients, past [07:37] clients? For each of those, there is an [07:39] a Notion page. And I have not touched a [07:42] single one of them. They get updated [07:44] automatically every 10 minutes [07:47] by those collaborators. [07:50] And then we use Hunter for prospecting, [07:53] building lists. [07:54] And you could use also Apollo or [07:56] Instantly. [07:57] Um, I like Hunter because Claude can [08:00] write directly in Hunter. [08:02] And [08:04] I can say, "Build a campaign made of [08:07] five emails. That's what should be in [08:09] the email. Use our style of writing. [08:13] These are the people that you need to [08:15] find. Send it to 200 of them." [08:18] It does it. [08:22] Perfect. [08:26] So, that's in a nutshell. And before [08:29] this system, which is mainly Claude code [08:32] and Obsidian, Granola, Notion, [08:35] before this system, I would wake up in [08:37] the morning [08:39] and have a ton of work, which I would [08:41] call cognitive load. [08:45] Opening calendar, opening Gmail, [08:48] opening CRM. Now you have to find out, [08:51] "Oh, that person is waiting for that. [08:52] Did I send it already? Did somebody from [08:54] my team send it already?" I don't know. [08:56] So, you would spend 10 minutes, 30 [08:59] minutes [09:00] already [09:02] working hard with your brain, but on [09:05] very low [09:07] I would say on admin tasks. [09:09] Cuz finding that information is not a [09:12] high leverage task. [09:14] It's admin. [09:16] Let's divide our task in admin or [09:19] strategy. [09:21] All right. I want to spend zero minutes [09:23] in admin. [09:25] I want to build stuff [09:27] and I want to move things forward. [09:30] So, I want to think through problems. I [09:32] want to create um, [09:35] a vision and a plan and then executing. [09:41] Admin should not be what I do. So, now [09:45] with this system and I can show you, [09:47] right? I don't we don't have to [09:49] uh doesn't need to be theory. Let's make [09:52] it practice, right? [09:54] >> Yeah. [09:55] So, let me share screen. [09:58] This is how I start the day now. I I [10:01] open a terminal. [10:02] One of them is already running, of [10:04] course, they're always running. [10:05] And I say basically I say brief me, [10:09] right? I say slash [10:10] today. [10:12] That's one of 50 skills that we're using [10:16] and I'm happy to share our GitHub repo [10:18] with you guys. [10:19] Uh it's public. [10:22] So, [10:24] slash today let me gather from all three [10:26] systems in parallel. [10:28] It starts gathering this information. [10:30] Now, before that, I would go manually to [10:32] calendar, to Gmail, [10:34] to Slack to find out, okay, [10:38] who expects who expects what from me. [10:41] What is completed, what is in progress, [10:44] what is stuck, is there a bug to fix? [10:47] Now, I don't do that anymore. So, it [10:49] collected all of that [10:52] and it's proposing already what I should [10:55] do in which order. [10:56] Three things for today, update the [10:58] speaking page, [11:01] uh write the Be Hive article, send this [11:04] text info, what's in your dashboard? So, [11:07] we have a Kanban board as a team. [11:09] Mhm. [11:10] >> With in progress, done, and backlog. [11:13] Uh it looked at that. Based on your [11:15] backlog, Simon, [11:17] this is what you should do. You have 45 [11:19] minutes before the God mode recording. [11:21] Uh the best use of your time is this, [11:23] this, this. [11:25] So, it knows that I have 45 minutes [11:27] because it has access to my calendar. [11:30] Mhm. And it it it knows this real-time [11:33] information because of Obsidian Granola. [11:35] This is where it pulls the the most [11:38] recent information from and Gmail. [11:41] So, if you connect Cloud Code with the [11:42] connectors [11:44] to those places, [11:46] I would go to Cloud Code, click [11:48] connectors, [11:49] and connect it to your emails, your [11:51] calendar, [11:52] your [11:54] what else matters? Obsidian Granola. [11:58] Then you are [12:00] already one step ahead of most of your [12:03] competitors. [12:07] I saw you connected like Slack, Google [12:09] Calendar. [12:11] Yes. Jira, GitHub. Yes. First of all, we [12:15] have to set all of the connectors like [12:18] Gmail, Google Calendar, [12:20] Granola, you have mentioned. This is the [12:22] first step. And because everybody has a [12:24] Cloud, a software engineer has a Cloud. [12:26] So, this could be the first step, right? [12:28] Yes. [12:29] With the So, the the first step, bit by [12:32] bit you will connect it to everything. [12:34] You will love it. [12:36] Uh cuz it's doing your work, right? [12:38] Uh [12:39] you can delegate more and more. But, in [12:41] the beginning, I would start with Cloud [12:44] Code connected to Obsidian, to Granola, [12:46] to your emails, to your calendar, to [12:48] Notion, and if you're doing prospecting, [12:50] to Hunter. [12:53] This is where I would start. [12:56] So, what would be the next step? Let's [12:59] say I want to increase the number of [13:01] clients. I'm currently getting 50 [13:03] clients per month. I want to increase [13:05] that number to 60 to 75 in the next 6 to [13:10] 12 months. Yeah. How can I do that? [13:12] Step one, open Cloud terminal, [13:15] and say, [13:16] "Hey, [13:20] get me in front of 200 people that fit [13:23] my ideal client profile." [13:26] So, either it you did it already then it [13:28] knows who your ICP is. If it doesn't [13:31] know, say interview me [13:34] until [13:36] you have absolute clarity about who is [13:37] my ICP. [13:39] So it will it will start asking you [13:41] questions. [13:42] And then when it has clarity, it writes [13:44] it down. [13:46] So let [13:47] you'll be very precise. 15 levels deep, [13:49] for example. I work with the business [13:51] owner. So who do you not work with? The [13:55] HR department, the legal department, [13:57] etc. All other roles are excluded. [14:00] For each role that you [14:03] include, I want you to have at least [14:05] three roles that you exclude. [14:07] For example, I work with the CEO, then [14:09] you exclude HR, legal, IT. [14:13] Can you share exactly which prompt do we [14:16] have to run for clarifying our ideal [14:19] client profile, ICP? [14:22] Claude, interview me about who is my ICP [14:26] and anti-ICP until you have full clarity [14:29] and can write a 15-levels-deep page [14:32] about it. [14:34] Perfect. [14:36] And [14:37] remember to add also the exclusions. For [14:40] every inclusion, ask me about three [14:43] exclusions. [14:46] Cuz now you have the positive and the [14:47] negative. You are already sharper than [14:50] most of your competitors. [14:53] With this list, step two. So now you [14:56] have your ICP. [14:57] Mhm. Step two. [14:59] Connect to Hunter, [15:02] create a list of those people, and let's [15:05] start sending them the first three [15:06] campaigns. [15:10] So it goes to Hunter, creates a list. [15:14] Second step, you say, "Okay, enrich that [15:17] list." So double-check that the emails [15:19] are current emails, no duplicates, no [15:22] all the emails. [15:25] It does that cleaning up. [15:28] Now it has a cleaned up list. It's a bit [15:30] shorter. [15:33] And now you have 175. [15:35] And say, "Okay, let's write three [15:37] emails." [15:38] What would Simon Severino from Strategy [15:40] Sprints write? Or what would Alex [15:42] Hormozi write? Or what would David [15:46] Ogilvy write them [15:48] to start a conversation that's valuable, [15:51] not salesy, [15:53] catches their interest, is relevant to [15:55] them, and makes them want to spend 15 [15:58] minutes [15:59] on my website or on the phone with me. [16:02] Can you share our demo for 1 to 2 [16:04] minutes? Because software engineers love [16:06] demos. [16:07] Sure. Sure. So, [16:11] let's share screen. [16:11] >> I've connected Hunter. I have connect I [16:14] have got my ICP. [16:17] Yeah, you've connected all of that. Now, [16:22] let's close this one. [16:26] And say, [16:29] Now I want leads so I can get clients. [16:33] Yeah. So, [16:36] what you do is [16:42] This is my dictation. [16:45] Write two Hunter email campaigns to 50 [16:52] people that fit my ICP criteria. [17:03] And this In this case, we have already [17:05] campaigns, so it will [17:07] quickly ask me if you if it should use [17:10] existing campaigns or not. If I had zero [17:12] existing campaigns, I would say, "Let's [17:14] start building two campaigns. [17:19] In each campaign, make sure there are AB [17:21] tests. So, same email but two different [17:24] subject lines that we test against each [17:26] other. Or same subject lines but two [17:28] different call to actions at the end. [17:31] You always want to have something that [17:32] you are AB testing. [17:35] And in order for a proper AB test, you [17:37] only change one variable. So, either you [17:39] change the subject line or the call to [17:41] action. You don't change both cuz then [17:44] you don't know which one made the [17:46] difference. Mhm. [17:48] So, one element, you change it, you have [17:50] an AB test. Each week you want to have [17:52] at least one AB test running. And every [17:55] Friday you look at them. [17:56] So, traditionally, Michelle and I every [17:59] Friday we look at all AB tests manually. [18:02] But now, this is what you can do. [18:05] Spin up another terminal. [18:09] You wanted the demo, now you have you [18:10] have a demo. You see [18:12] Simon's madness life. [18:15] Uh [18:17] in the second one you can say [18:20] uh [18:22] I don't want to do this manually anymore [18:24] every Friday. I want you to report every [18:27] Wednesday in the Slack channel. [18:30] Monitor all campaigns and report the [18:33] results of those campaigns. [18:38] So, part one, report the results. Part [18:41] two, what should we improve? Part three, [18:45] actual copy that you say we should test. [18:50] And send this every Wednesday to our [18:52] Slack channel. [18:55] Mhm. Wait. [18:56] Which tool are you using for actually [18:59] sending emails? [19:01] Look at this. We're in Max code, Max [19:03] plan, and we have hit the limit. [19:05] This is how much I love Cloud Code. [19:09] Will Cloud send the email too? And it's [19:10] Tuesday, guys. It's Tuesday. [19:13] It's not even Thursday, right? [19:16] So which one can send? Sending emails. [19:20] You can have it sent from Gmail. [19:24] What I usually do [19:26] is [19:27] I say save the email in Gmail draft for [19:32] me to send. [19:35] Perfect. So for example, today I woke up [19:38] in the morning. [19:39] It has the job. One of these 45 has the [19:42] job to research three people very [19:44] deeply. [19:46] Then analyze their positioning. [19:49] Create the actually create a little [19:51] positioning improvement for them. So [19:55] hey, I was on your website. I saw this [19:56] is your headline. I would improve it to [19:58] this headline. The button, I would [20:01] improve the button to that and that. I [20:02] imagine you have this conversion rate, [20:04] but you can increase it if you try this [20:06] on your button. [20:07] So I it already does some work for them. [20:12] And then it sends them an email. That [20:14] email is in Gmail draft. I see it. I [20:17] approve it. I send it. [20:20] I do three of these in the morning. [20:24] And why three? Because [20:27] this is what we use with our clients. [20:30] Uh [20:31] and in the Sprint Club, this is it's [20:34] March 24th. [20:37] I did my four tasks of the day already. [20:40] And some of the four tasks are about [20:43] prospecting. So start conversations with [20:45] new people. Right? [20:48] And because it sucks to do all that [20:51] research. It would take me an hour to [20:52] research all of these things. [20:55] And [20:56] so there is one agent that does it [20:58] already. When I come to my desk at 8:00 [21:01] a.m., they are already in my draft in [21:04] Gmail. I read them. If I like them, I [21:06] send them. If I don't like them, [21:08] I tell him what to improve and to save [21:11] it in Claude MD and to save it in memory [21:12] and to save it in lessons. [21:15] It's three MD files [21:17] and it will save that there. [21:20] This is amazing but because as a [21:22] software engineer, we are using Claude [21:24] in the open terminal, let's say, "Please [21:26] create that webpage. Please create at [21:30] this button, let's say, for Instagram. [21:32] Please create a user profile user [21:34] interface and do that component." What [21:36] you just did, "Find 50 people for me on [21:41] or you just [21:43] gave the command to Claude and Claude [21:45] found the 50 people using Hunter.io and [21:48] it has automatically generated perfect [21:51] message for each profile. Actually, [21:53] increase the positioning. This is [21:56] amazing, like amazing. We can do this [21:58] prompt in 2 to 3 minutes and Claude is [22:01] working on the back end. Yes. [22:03] And I'll give you one more advanced [22:05] thing cuz this [22:07] this audience here is very advanced. So, [22:10] let me give you an advanced thing. [22:12] I said, "Claude, I have a big problem. [22:14] Let's work now in plan plan mode. So, [22:17] don't build anything. Discuss with me [22:19] plan mode." [22:21] Let me give you enough context. [22:23] So, this is the problem in prospecting. [22:25] We're sending a message to CEOs, [22:27] founders. We are asking something from [22:30] them, asking for book a call or asking [22:33] for a next action. [22:35] They are getting asked all the time by [22:37] all kinds of people. [22:39] So, [22:41] I want to reverse it. [22:43] I want the message to them that doesn't [22:44] ask anything from them. [22:47] Let's find seven different ways [22:50] to do that. [22:53] And I have no idea how to get there. [22:56] That is the strategic task of this [22:58] morning. And that was 4 hours ago. [23:02] We go back and forth. I have another [23:04] coffee. I go for a walk. I did some [23:07] push-ups. I come back. So, we were [23:09] thinking hard. No idea. [23:12] And then, after half an hour, [23:14] we had seven ideas. [23:17] Seven. [23:18] On how to send a message to a stranger [23:21] that does not ask anything from them, [23:23] but still gets them to want to talk to [23:26] you. [23:27] Wow. [23:29] One was, [23:31] "Hey, [23:32] what if you you don't Everybody promises [23:35] them something. [23:36] If you hit reply, I will send you this. [23:41] If you work with me, I promise you this [23:43] result. [23:44] If you use my software, I promise you [23:47] this result." [23:49] So, we tried [23:50] In marketing, you always have to try to [23:52] do what nobody does, right? To be fresh, [23:55] to be interesting. [23:56] Otherwise, it's just another slop that's [23:58] coming to you. [24:00] So, [24:01] we had seven ideas. One was, [24:04] "Instead of promising something, deliver [24:06] something. [24:07] Deliver it immediately. [24:09] And then, if they want more, they have [24:12] they will ask you for more." [24:16] So, I said, "Okay, what's a small thing [24:18] that we could deliver for them?" [24:20] So, we analyze their positioning and we [24:22] we give them already three improvements. [24:25] Copy improvement, button improvement, [24:27] and the third one, [24:29] we don't give it, [24:31] but they can ask for it. [24:34] This is extraordinary amazing strategy. [24:37] Let's say I have a 50 users. I want to [24:40] target to cold people. Like these days, [24:42] software engineers to cold email, "Hey, [24:44] buy my software. These My software has [24:47] these features." [24:49] Don't do that, guys. [24:51] Use Claude and use this delivery [24:53] strategy. [24:55] Claude will help you to add value to [24:58] your prospect profile even in a cold [25:01] way. First, it will automatically [25:03] analyze the profile and give the value [25:05] to the prospect so we can build trust. [25:08] This is amazing strategy in marketing [25:10] and sales. [25:13] Awesome. And I can show you this is it's [25:16] it's in our repo so I can [25:19] you you guys can can use our [25:22] So this is our repo. [25:26] Like this repo I think have everything [25:29] for ICP for LinkedIn messages. Yeah, [25:33] please share it. So much stuff. So it's [25:35] github.com/simonthesalesbooster [25:39] is the URL. Let me So this is the URL. [25:43] /simonthesalesbooster [25:46] and [25:48] there are [25:51] 20 20 repositories with 63 commits in [25:54] there. [25:55] And each one of those is one [25:58] collaborator basically. [26:00] Uh you you saw the last version a few [26:03] days ago and there is already three new [26:05] things in here. For example, prospecting [26:08] work is what we just discussed. Instead [26:11] of promising them work and asking [26:13] something, you deliver already a little [26:16] piece of work and make them [26:19] want to want more from you. So now you [26:22] are not asking anything. They are [26:23] asking, "Hey, what's the third idea?" [26:27] And now you have a conversation. That's [26:28] the conversation that you want. You are [26:30] the expert and they want something from [26:32] you. So it's kind of an inbound [26:35] marketing. [26:35] >> Yeah, before before before this [26:37] strategy, before Claude, [26:40] everybody used the strategy in this way. [26:42] Let's say I have prospect in front of [26:44] me. This strategy I learned from J.M. [26:46] Abraham. Like finding the gaps in the [26:49] prospect business. Where is the gap [26:52] Where are the gaps? Where I as a [26:55] business owner can add value to his [26:58] business? Where I can help them to build [27:01] trust to initiate the transaction. I [27:04] found Claude is doing automatically for [27:07] us. [27:09] Let's build Yeah, if I wasn't hitting [27:12] the limit, I would start building a [27:14] skill right now on what you just said. [27:17] Gap filler. Let's build the skill gap [27:20] filler. Whoever I meet, 10 minutes [27:21] before I meet them, brief me on what's [27:23] the gap. [27:25] And so, in These days I'm doing [27:28] manually. Let's say I found LinkedIn [27:30] profile. I'll I give to Claude. Hey [27:33] Claude, [27:34] how Jay Abraham will send the message or [27:37] how successful executive will send the [27:39] message to build trust. [27:42] How can I find gaps? [27:44] Yeah. Yeah, even more precise. So, for [27:47] example, since since Jay and I we we are [27:50] collaborating on this program and on the [27:52] new book, I have his last 17 manuscripts [27:55] of his last 17 books. I gave them to [27:58] Claude and now it's it can be very [27:59] precise, right? Uh also, the book that [28:02] Jay and I wrote together, Time Freedom, [28:05] uh it has the manuscript and so I can [28:07] say build a skill based on that and make [28:10] sure that everybody on our team, 10 [28:12] minutes before they meet somebody, they [28:14] get a briefing based on chapter six, [28:18] based on chapter two, based on the gap [28:21] filling technique. [28:24] So, [28:25] when you meet somebody, you are already [28:27] very prepared. [28:29] Mhm. [28:30] Let's say [28:32] I am currently selling my software [28:33] product on $29 per month. I want to [28:37] increase the size of my transaction. How [28:40] would you do it? How would you use [28:42] Claude to implement that? [28:45] Yes, let's [28:46] I [28:48] How can I increase my pricing power? [28:50] Yes. [28:50] >> Uh let's research. What are ways to [28:52] increase pricing power? [28:55] Mhm. [28:56] It It will start researching. It will [28:58] find tools. Then you say, "Yeah, but my [29:02] context is different. This is my [29:03] context." [29:05] Next round. [29:06] Then you say, "Ah, [29:08] let's criticize this from the [29:10] perspective of our ICP. How does this [29:13] land for my ICP?" [29:15] Next round. [29:17] Then I would do the seven critics. You [29:19] see these seven critics here? [29:21] This is seven hostile reader personas. [29:24] So, before you send copy, [29:27] which has 21 ways to fail, [29:30] you run it through the seven readers. I [29:32] made this an automatic quality control [29:35] loop. So, whatever we send out, before [29:37] it goes out, [29:38] it runs through the seven critics. [29:41] One of them has been burned by all all [29:44] sorts of gurus and is very skeptic. "Oh, [29:47] another one who wants to sell me leads." [29:50] Uh the other one is AI-allergic. [29:52] The other one is the lurker. They always [29:55] watch, but they never buy. [29:57] And so, one of them needs it visually. [30:00] It's not visual enough for them. [30:02] The one is in a time crunch. "I don't [30:05] have time for this. Can you say it [30:06] faster?" [30:08] Mhm. [30:08] >> And so, they will criticize it, and in [30:10] the end, [30:12] it will make also improvement [30:15] ideas. That's the [30:17] uh [30:18] the skill called seven critics. [30:22] So, this is how you use those skills. [30:24] You run your business, [30:26] you hit walls, you have to break through [30:28] some walls, [30:30] and you start working with it and say, [30:31] "Come on, help me. Let's build a skill [30:33] that helps me break through this wall." [30:36] And it's important [30:38] cuz this is powerful. And so, when it's [30:41] when you find something so powerful, [30:42] it's like an extra drug that you just [30:45] have in. You feel unstoppable. [30:48] For the first 10 nights, I was not [30:50] sleeping. I was building because I felt [30:52] like unstoppable and I said, I have to [30:54] use this superpower. Right? But then [30:57] after the 11th night, I calmed down and [30:59] say, wait, wait, wait, okay. Now we have [31:01] created the infrastructure. We know a [31:03] little bit about it. Let's focus again [31:06] on our top four. And that's why I have [31:08] it always in front of me. Focus on this [31:10] top four. [31:11] I have to make introductions. I have to [31:13] do prospecting and we have to do to [31:14] write that next book. [31:17] And so now I pointed onto these things. [31:20] And as I help me do this, which part can [31:22] you do? How can you simplify it for me? [31:25] When tomorrow, when I wake up, can you [31:27] have these five things prepared so that [31:30] I can be fully present for the most most [31:33] important part of that task? [31:38] Uh [31:39] I found one more thing you are very, [31:41] very good at. Let's say I got strategy [31:45] from increasing the frequency of the [31:47] transaction using Claude. Let's say [31:49] Claude gave me five to seven [31:51] suggestions, five to seven strategy in [31:53] front of me. Sometimes as a software [31:55] engineer, you are good at execution. [31:58] If I pick the strategy, what are your [32:01] execution strategies? [32:06] The question is what should Claude be [32:07] doing and what we should we be doing? I [32:10] think we should be doing strategy. We [32:12] are the better strategists. [32:14] Mhm. And Claude is just a workhorse. [32:17] Give it everything that needs just raw [32:20] compute. [32:22] For example, writing 2,000 lines of [32:24] code. [32:25] Just give it to Claude. [32:28] Mhm. It's [32:30] it's good enough. [32:31] Especially if if you build in quality [32:33] control loops and then enough [32:36] if your Claude MD is solid, it will [32:38] build good enough code. [32:40] But what it cannot do is come up with a [32:43] way of prospecting that's completely [32:45] different from everybody else. [32:48] It cannot do that. [32:50] Because it takes knowledge from the [32:52] internet. [32:53] So it only knows what somebody already [32:57] did. [32:58] That's not strategy. [33:00] Strategy is breaking through the wall [33:02] and doing something forward that nobody [33:04] yet did. [33:06] It's a new combination of existing [33:08] things. [33:09] That has never been done. [33:12] That is strategy. And so I think the [33:14] humans, we [33:15] we need thinking time. We should walk, [33:19] think, read, think, decide, think, work [33:24] out, think, play with our friends, [33:26] think, barbecue, think, go with a bike, [33:31] think. That should be our job. And in [33:34] the background we should have 45 robots [33:36] doing everything else. [33:38] Preparing the next meeting. [33:40] Uh nurturing leads, finding leads, [33:44] nurturing leads, educating leads. That [33:46] should be done by robots. As soon as [33:48] they want to talk to you, now that's [33:50] when you show up. [33:56] Perfect. Like [34:00] Did this cold email also schedule the [34:02] appointment with you? [34:06] Uh which one? [34:07] The like you send the send the campaign [34:11] before in the beginning like find 50 [34:13] people, send email. Do you schedule [34:15] appointment with them? [34:17] No, they pick from a calendar link. So [34:20] the first one doesn't have any any [34:22] calendar link. [34:23] Mhm. The second one says, [34:26] "Okay, now you know what we can do for [34:29] you. If you want to [34:31] get more, here is how you can get more. [34:34] It either goes to a free trial [34:36] or to a 30-minutes call with us. If it's [34:39] with a 30-minutes call with us, there is [34:41] a calendar link, they book it. [34:43] So, my first [34:46] task will be they booked themselves on [34:48] my calendar. I wake up, I do {slash} [34:51] today, then I do {slash} brief me, and [34:54] it briefs me about the next 15 hours [34:58] and it says, "You're meeting John Doe [35:01] and and Mike Moe. Okay, who are they? [35:05] Why are they on your calendar? What are [35:07] they expecting? Oh, they read your [35:09] through your three emails [35:11] and [35:13] they are expecting ideas on how to [35:15] accelerate sales. They're making so many [35:17] dollars per month. They have so many [35:20] people on their team. They're probably [35:22] the bottleneck. [35:24] They're very technical but not savvy in [35:25] sales. They probably want sales tips [35:27] from you." [35:29] Okay, I'm briefed with that. [35:31] And this other one, John Doe, oh, he [35:34] already read your book and he he watched [35:37] uh 15 of your YouTube videos. [35:40] So, he is already quite savvy. You don't [35:43] have to tell him anything. [35:46] Just ask him what he needs. [35:49] Oh. Oh. [35:52] So, do you want to share anything more [35:54] or should we wrap up? [35:57] I think we shared a lot and if people [36:00] want to implement this, right? They can [36:04] they can go to strategiesprints.com. [36:06] They can go to our GitHub repo. [36:08] The GitHub repo, [36:10] github.com/simonthesalesbooster [36:14] and [36:15] our [36:17] community is at strategiesprints.com. [36:21] So, they can [36:22] this is where they find us [36:24] and they can try everything for free for [36:27] 7 days. [36:28] That's [36:29] the the risk-free way of start working [36:32] with us. You just hit try free for 7 [36:35] days. You can start working with us. [36:38] Right now you [36:39] can join [36:41] for free and start your free trial. [36:46] Like if I want to learn how to use Cloud [36:48] Code to accelerate my sales and [36:50] marketing, I should go there, right? [36:53] Yes, join us for 7 days in the Sprint [36:56] Club. [36:57] Let me show you around. So if you join [36:58] the Sprint Club in the Sprint Club, you [37:01] will see all of these things happening [37:02] live. So there is an onboarding sequence [37:05] that is already a ton of bank for your [37:08] buck. Let me share screen. So this is [37:11] how it looks like in the Sprint Club. [37:13] There is an onboarding sequence that's [37:15] already a ton of bank for your buck. [37:18] That creates already a better [37:20] positioning and messaging. Then there is [37:24] live discussions here. Like here the [37:27] newest GitHub. Guys, [37:29] I added a new skills [37:32] to the repo. [37:34] Guys, here is a tip on cold calls 1 hour [37:36] ago. [37:37] And then we discuss these things. [37:41] And we share what's working, what's not [37:43] working. [37:45] Some some breakthroughs. [37:48] Some blockages. Hey Simon, I'm stuck. I [37:51] sent this email, but it has only 12%. [37:54] Like Robert, [37:56] hey positioning, my question my where [38:00] I'm stuck, where I need help, what can I [38:03] do? And this is how we we help each [38:05] other. [38:07] Could you also talk about your [38:10] upcoming workshop on AI? [38:14] Yes, there is the Jetpack workshop. [38:16] That will be 2 hours. Exactly this. We [38:19] will implement all these things into [38:22] your business in 2 hours. So, if you [38:24] join the Jetpack workshop, you will have [38:26] a preparation package where we already [38:28] install some things and set up yourself [38:32] technically, and then in the 2 hours [38:35] themselves [38:37] we're going to implement all these 45 [38:40] collaborators into your business. It's [38:42] the Jetpack workshop. [38:45] Yeah. Thanks, Simon. [38:48] And [38:50] probably the best way to keep [38:53] uh in- to be informed about all these [38:56] things is to go to strategiesprints.com. [38:59] Free trial, hang out 7 days with us, [39:01] then you will get all this info. [39:04] Yeah. [39:05] So, software engineers can try for 7 [39:07] days. If you feel like it's going worth [39:09] it, you can continue. Otherwise, you can [39:12] change your mind. You can do something [39:14] else, but you would you would you would [39:16] get more value from this Strategy [39:18] Sprints, right? [39:21] All right. Thank you, everybody. Hope [39:24] this [39:25] uh helped a little, and if not, join [39:27] Haider and me in the Sprint Club. It's [39:29] strategiesprints.com. [39:31] Have a great day. Bye-bye. [39:33] Bye.