If you want to make social media work for you, focus on building true connections

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If you're on social media, just don't try to gain followers. That is not going to take you anywhere. Get someone in your network who really value your work, you know, irrespective of who you are. And at the same time, show that you value for their work, you value for the things that they are doing. You be very honest in terms of giving feedback, you be very honest in terms of getting feedback, right? If you have such kind of people around you, even if it's just handful, I think it's a good start because you'll be growing.

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